PRIVACY & COOKIE POLICY

EARLYBIRD BLUE LLC IS COMMITTED TO YOUR PRIVACY.


earlybird blue LLC and our brands, (which include but are not limited to Baby Valet™) value your interest in our company. When you provide us with personal information through this website (the “Site”), we respect your privacy. We have taken all the essential measures to make sure that any information you give us remains private and secure and that your registration information is processed with total confidentiality.

We collect user information through our Site in an effort to communicate about our products, promotions, special events, and contests. As described in this policy, your information may be shared among our brands and, under certain circumstances, with third parties we may have partnered with in promotions or contests.

This policy describes the personal information we collect from users, how we use it and when we share it with third parties. Our policy also describes the choices you can make about how we collect and use your information. If our policy changes, we will post an update on our Site.

 

WHAT KIND OF DEVICE INFORMATION DOES EARLYBIRD BLUE LLC. COLLECT?


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:


Cookies

We use cookies to administer our Site. We will not use cookies in combination with your personal information without your prior consent. A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your computer's hard disk so that the website can remember who you are. A cookie will typically contain the name of the domain from which the cookie has come, the "lifetime" of the cookie, and a value. If you have previously registered on our Site cookies will enable our Site to recognise you. Cookies can help a website to arrange content to match your preferred interests more quickly and are used by most major websites. Click here to find out more about cookies (www.allaboutcookies.org/cookies).

Two types of cookies are used on this Site: session cookies and persistent cookies.

Session cookies are temporary cookies that remain in the cookie file of your browser until you leave the Site. We use session cookies:

  • To track the number of visits to the Site;
  • To compile anonymous statistics that allow us to understand how users use our Site such as details of the pages visited per session on the Site and the number of return visits to the Site (we cannot identify you personally in this way);
  • To enable basic personalisation of the Site;
  • Within the user id sign in session for security; and,
  • To remember if a user has signed out.


Persistent cookies remain in the cookie file of your browser for much longer than session cookies. We use one persistent cookie which is stored to enable the Site to determine whether you have been here and signed in previously. This helps to authenticate you as a registered user, giving you access to your user profile and certain otherwise inaccessible areas of our Site.

You have the ability to accept or decline cookies by modifying the settings in your internet browser. However, you may not be able to use all the interactive features of our Site if cookies are disabled. Please click here to find out how to disable/enable cookies (www.allaboutcookies.org/cookies).

Log Files

Log files track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

Web Beacons, Tags & Pixels

“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

 

WHAT KIND OF ORDER INFORMATION DOES EARLYBIRD BLUE LLC COLLECT?


Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.

 

WHAT KIND OF PERSONAL INFORMATION DOES EARLYBIRD BLUE LLC COLLECT?


When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

We may collect personal information from you (such as your name, email and postal addresses, phone number, gender, birthday, etc.), when you save your information with us or when you participate in a contest, promotion or survey. We use this information to help personalize your website browsing experience or communications from us.

We also monitor use of the Site and traffic patterns in order to improve website design and the products and services we offer, as well as to determine what offers, promotions or information to send to you.

 

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.


We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

 

OUR EMAIL LIST


By signing up for our mailing list, you will receive notice of sales, promotions and new merchandise, as well as company news and special offers. Email addresses may be shared with other members of the earlybird blue llc corporate family. If you would like to unsubscribe from our email list, please click on the unsubscribe link in any of our emails. We will remove your name from our list as soon as we can, but please recognize that you may receive another email before we are able to remove you.

 

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above.

For example, we share your Personal Information with the following third parties:


  • Shopify: to power our online store.
  • Google Analytics to help us understand how our customers use the Site. This Site uses the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to our Site. You can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.
  • Simpler Postage, Inc. (doing business as EasyPost) to ship products to customers. You can access EasyPost’s own privacy policy here.


earlybird blue llc does not sell customer contact information, though we may disclose information about you to other members of the earlybird blue llc corporate family, companies we’ve teamed up with for specific promotions and as required by law, governmental request or court order, if based on our good faith belief that it is necessary to conform or comply with such law or request.

 

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page here.

You can opt out of targeted advertising by using the links below:


Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal here.

 

LINKS TO THIRD PARTY WEBSITES


This Site may contain links to or from other websites. Please be aware that we are not responsible for the privacy practices of other websites. This privacy policy applies only to the information we collect on this Site. We encourage you to read the privacy policies of other websites you link to from our website or otherwise visit.

 

DO NOT TRACK


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

 

EUROPEAN UNION RESIDENTS

 

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

 

DATA RETENTION


When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

 

REVISIONS TO OUR PRIVACY POLICY


We may revise our privacy policy from time to time. When any changes are made to our privacy policy, we will post the revised policy here. As we may make changes at any time without notifying you, we suggest that you periodically consult this privacy policy. Please note that our rights to use your personal information will be based on the privacy policy in effect at the time the information is used.

 

CONTACT US

 

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at privacy@earlybirdblue.com.

 

Data Privacy Officer
earlybird blue, LLC